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Digital Marketing Internship (Summer 2022)

Location: Rapid City, SD, United States
Job ID: 33827
Date Posted: Jan 10, 2022
Salary: $17 to $20 hourly

Job Description

Job Specifications

We’re seeking students who are eager to learn, self-motivated and are comfortable working independently. This internship offers the opportunity to support and assist with real-life projects within our digital media team. With projects that are designed to enhance your communication and teamwork skills, you’ll be collaborating with individuals across all functions of our organization and working alongside professionals in the field to gain in-depth knowledge about the energy industry and your chosen areas of expertise. This position will allow you to apply what you’ve learned in school to impactful projects within a publicly traded, multi-state energy company. You can learn more about our internship program at

PAY:   $17.00 per hour (Determined by the knowledge, skills and abilities of the applicant.)

REPORTING RELATIONSHIP:   Digital Strategy Senior Manager, Corporate Communications

LOCATION:   This position is located at our Corporate Headquarters in Rapid City, South Dakota. 

  • To learn more about our locations, please visit the locations page on our career website.
  • Intern Relocation Adjustment Allowance of $1,000.00 is offered for the purpose of assisting with various expenses associated with your relocation for the internship (less applicable taxes and based on eligibility). Contents of our relocation program are subject to change and may vary based on position.


  • Assist in the creation and execution of integrated digital marketing campaigns through the use of social media, paid search, SEO and email campaigns that help promote the culture, products and services and build the Black Hills Energy brand.
  • Assist in monitoring, analyzing and reporting on the performance of digital marketing campaigns.
  • Assist team members in the creation of digital marketing assets including but not limited to: digital ad copy, website updates, social media story design, email copy and design, segmenting and targeting audiences and the design of digital assets for various channels.
  • Assist with internal marketing campaigns through various internal channels including the Black Hills Energy intranet and digital signage.
  • Assist with the ongoing maintenance of the digital asset management system by uploading and keywording digital assets.
  • Continually look for opportunities to expand the company’s reach in new digital media platforms and assist in the execution when appropriate.
  • Proactively manage all online content by working with subject matter experts for the maintenance and improvement of information.
  • Create concepts, artwork and layout for sites and other online projects based on creative briefs, client meetings and user experience best practices.
  • Use content management system to develop and build microsites and landing pages on company websites that coincide with campaign and marketing efforts and strategic goals.
  • Support the company’s email marketing strategy by: 
  • Collaborating with the corporate communications team to design, write and refine messaging. 
  • Working with the customer service team to responsibly manage customer email addresses and company email lists based on CAN-SPAM laws and email marketing best practices.


  • Support special projects as requested.
  • Perform other duties as assigned.


  • College junior or above working towards a bachelor’s degree in Mass Communications, Marketing, Graphic Design, Visual Arts, Journalism or another related field.  If you’re a recent graduate, you must be within one year of your graduation date.
  • No experience is required. 


  • Strong interpersonal skills and ability to work effectively in a team environment.
  • Excellent verbal and written communication skills.
  • High levels of self-motivation, curiosity and creativity.
  • Ability to maintain confidentiality and respect for multiple review process.
  • Ability to meet deadlines and enlist others’ support in ensuring timely project completion. 
  • Basic knowledge of Windows environments.
  • Above average knowledge and practical application of InDesign, Illustrator, Photoshop, Dreamweaver, XD, Acrobat and Microsoft Office products.
  • Ability to prepare and give presentations.
  • Ability to work in a dynamic, fast-paced work environment.
  • Skill in completing assignments accurately and with attention to detail.

The mental and physical descriptions are representative of the activities an employee in an office job performs. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Mental descriptions: Understand, remember, apply oral and/or written instructions or other information, and communicate routine factual information. Apply common sense in performing job functions, usually within a set of rules or guidelines.

While performing the duties of this job, the employee continuously accesses, inputs, and retrieves electronic information and communicates regarding the information. Employee frequently moves about the office space. Employee may occasionally: ascend/descend stairs, position self to access lower items, and move about the office. Employee must be able to operate routine office equipment including computers and similar equipment. Must be able to routinely perform this work for an average of 6-8 hours per day and occasional extended hours as necessary. Must be capable of regular, reliable, and timely attendance.

Specific lifting abilities required by this job include: Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or continuously to lift, carry, push, pull or sitting most of the time. Jobs are sedentary if moving about is only occasionally and all other sedentary criteria are met.

Work environment: Routinely perform work indoors in climate-controlled shared work area with moderate noise level. No travel is required for this role.      


This description is not intended to be an all-inclusive list of responsibilities, duties, and requirements for employees in this position. Job descriptions may and do change periodically. Where positions are covered by a collective bargaining unit agreement, the terms and conditions of the collective bargaining unit agreement will apply.

About our Company: We are a customer focused, growth-oriented utility company that is devoted to our communities. We have a mission to improve life with energy and a vision to be the energy partner of choice. Our diverse culture sparks unique perspectives, opening doors to new ideas and possibilities. Based in Rapid City, South Dakota, we have over 2900 employees and serve 1.2 million natural gas and electric utility customers across eight states (South Dakota, Montana, Wyoming, Colorado, Nebraska, Iowa, Kansas, and Arkansas).

Candidates must successfully pass a pre-employment drug screen and background check. 

Black Hills Corporation does not sponsor applicants for work visas. All applicants must be legally authorized to work in the US.

Black Hills Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or status as a protected veteran.

Wage: 17 to 20
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Rapid City, South Dakota
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